Brand and positioning
Clarify who you serve, what makes you different, and how that shows up in every customer touchpoint.
Marketing and strategy that move business forward.
Kurlbro Consulting helps organizations turn strategy into action, connecting brand, customers, and execution to create measurable business value.
Let's talkMarketing is the specialty.
Six areas where Kurlbro puts marketing to work, with strategy and execution built around them.
Go-to-market and launches
Plan and launch products, campaigns, and new markets with clear priorities, owners, and targets.
Customer acquisition and retention
Build the programs that win customers and keep them, across channels and through the lifecycle.
Marketing operations and measurement
Set up the processes, technology, and metrics that show what's working and where to invest.
Sales and product alignment
Connect marketing with sales and product so teams share priorities, handoffs, and results.
Team and leadership
Build, coach, and lead marketing teams, as an embedded leader or as a guide to your own.
Experience that connects the dots.
Across consumer financial services, enterprise software, telecommunications, retail, and sports marketing and entertainment.
Transform
Lead meaningful change, from digital transformation and rebranding to new customer experiences and capabilities.
Build
Build the marketing teams, operations, and measurement organizations need to turn strategy into sustainable growth.
Launch
Turn ideas and opportunities into focused, market-ready initiatives that create momentum and measurable results.
Align
Connect people, priorities, and perspectives. Create alignment across marketing, sales, product and technology, operations, and leadership so teams can work together, make better decisions, and move the business forward.
Flexible ways to bring the right expertise, leadership, and execution to the work that matters most.
Embedded leadership
Bring senior-level leadership into the organization to create clarity, connect teams, and move critical priorities forward, often as fractional marketing leadership.
Strategic projects
Provide focused expertise to address high-priority challenges, such as positioning, a go-to-market plan, a brand refresh, or a product launch.
Program and transition management
Bring structure and leadership to complex programs and transitions, connecting teams and priorities from planning through execution.
Marketing is both art and science.
Matt Kurilec is a forever marketer. Across more than two decades leading marketing in consumer financial services, enterprise software, telecommunications, retail, and sports marketing and entertainment, he has seen that marketing and strategy are a blend of art and science, and that both matter equally in building successful teams and programs.
That belief shapes how he works: pairing creative ideas with disciplined execution, keeping marketing and strategy pulling in the same direction, and focusing every program on measurable ROI.
More about MattLet's talk about what you're working toward.
Whether it's a strategic challenge, a critical initiative, or a broader transformation, Matt can help bring clarity and momentum.
Let's talk