Insights
Practical thinking on marketing strategy, brand, and leadership for business leaders who want clearer plans and better results.
How objectives become initiatives: connecting goals, strategies, and the work
Plans rarely stall because the ideas are bad. A four-level structure that connects every project to the result you want.
Read the article →What is fractional marketing leadership, and who is it for?
A full-time CMO isn’t right for every company. What fractional leadership is, how it compares to the alternatives, and when it fits.
Read the article →New articles are added regularly. For more day to day thinking, follow Kurlbro Consulting on LinkedIn.
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